Social Lifestyle Platform targeting Chinese millennial consumers through influencers
WHO WE ARE AND WHAT WE DO
Wegogo - Through the lens of Pathfinders & Influencers
Wegogo offers lifestyle brands and companies a ability to offer their products and services to a vast consumer market in Asia, in particular China.
We create, develop and operate two social platforms targeting Chinese millennials consumers. One is a social travel marketplace is focusing on aspirational travel activities throughout Asia, targeting the outbound Chinese millennial travelers market in China.
Next is a social KOLs lifestyle digital platform helping brands to enter the vast Chinese market and target the Chinese lifestyle millennial consumers through KOLs or Influencers.
WEGOGO SOCIAL PLATFORMS
Targeting Chinese Millennial Customer using influencers and KOLs
WEGOGO - SOCIAL TRAVEL MARKETPLACE
Wegogo focuses on the outbound Chinese FIT (Freely independent Travelers) market segment.
Travelers looking for local, authentic and off the beaten path experiences can book these experiences on our social travel platform.
Pathfinders (aka influencers) helps to create original user generated contents on our platform for our audience and also for their followers. Followers and our customers can purchase directly the experiences directly from our platform.
Our Wegogo social travel marketplace is developed on Wechat and is an App-in-App and allows payment through wechat Pay.
KOLs Asia is a social KOLs platform for lifestyle brands wanting to enter China market and test market their product acceptance by millennial consumers in China. KOLs refers to Key Opinion Leaders, also known as influencers.
Developed and operated by Wegogo, KOLs Asia helps brand market their products through millennial influencers or KOLs to reach out to the vast consumer millennial market in China. Influencers will get to test the products and promote these products to their followers base.
Through KOLs Asia powerful wechat commerce engine, brands will get costs effective marketing solution through an influencer strategy.
According to Nelson Research, Users Generated Contents strengthen consumer trust. 92% consumers trust earned media more than owned media.
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